On my continued journey towards joyful digital marketing on the Rainmaker Platform, I’ve been wondering… how to market yourself (and make a difference) if you’re feeling overwhelmed by having too much to do? The answer seems to be: removing (even more) obstacles… Last month I shared why I decided to stop freelancing fully and completely. I did so […]
Essentialist Marketing on Rainmaker: Month 6 (October)
In last month’s Rainmaker Marketing Journey update, I shared how my lack of so-called WIP (work-in-progress) limits clogged up my content creation process. Realizing that is indeed helping me unclog my content creation process. However, I also mentioned a few other factors hindering my content creation process from flowing freely. I’m referring to freelance web design done for clients. That […]
Essentialist Marketing on Rainmaker: Month 5 (September)
True to my promise in last month’s results update I’ll keep future updates from my Rainmaker Marketing Journey short’n’sweet, starting with this one! In this post, I’ll share how my content creation process got totally clogged up, leaving “almost there” blog posts unpublished! But first, without further ado: what I hope to be my last month […]
Essentialist Marketing on Rainmaker: Month 4 (August)
To say that last month’s marketing challenge report was delayed, would be an understatement. Now, this month’s report has been even more delayed. Truth is, I’ve been thinking. About strategy. You see, I realized that I didn’t have any! Oh yes, what I did have was lots of scrappy notes in paper form, in Evernote, OmniGraffle, […]
Is the CoSchedule Headline Analyzer worth your time? [VIDEO]
As part of my ongoing Rainmaker Marketing Challenge and initiative to rid myself of the many marketing tools I’ve been using – I’ve been wanting to test the accuracy of the CoSchedule Headline Analyzer. I’ve used it numerous times when crafting headlines for my blog posts, call to actions, headlines for landing pages, Hello Bars […]
Essentialist Marketing on Rainmaker: Month 3 (July)
It’s high time for the monthly results report from my Rainmaker Marketing Journey :o) Somewhat overdue, the delay is due (pun intended) to most of July (and first week of August) being dominated by one vacation after another. I’ve been in England for the EDC (Electric Daisy Carnival) 1-day electronic dance music festival, with a luxurious stay in […]
Essentialist Marketing on Rainmaker: Month 2 (June)
In April I began a journey towards simpler, more focused digital marketing. And hopefully as a welcome bonus: less stress – and more success:) I’ve given myself a 12-month digital marketing challenge: How much can I grow my business by using ONLY the digital marketing tools available on the Rainmaker Platform? Essentially reducing my digital marketing to the […]
Essentialist Marketing on Rainmaker: Month 1 (May)
Last month I began my journey towards simpler, more focused digital marketing. And hopefully as a welcome bonus: less stress – and more success:) Basically I’ve given myself this 12-month digital marketing challenge: How much can I grow my business by using ONLY the digital marketing tools available on the Rainmaker Platform? Essentially reducing my digital […]
Essentialist Marketing on Rainmaker: Month 0 (April)
I guess you can say I went through “a phase” during my latest 3 blog posts. In vivid Technicolor (and with some ambivalence) I went from: admitting my failure to properly market my membership website (not taking full advantage of the Rainmaker Platform’s many built-in content marketing tools) and, as a result; contemplating how my business and solopreneurial life […]
One Conscious Marketing Channel to Rule Them All
Last week I wrote a blog post sharing what I see as my failure to properly market my membership website, products and services – not taking full advantage of the Rainmaker Platform’s many built-in content marketing tools. That realization got me contemplating: how would my business and solopreneurial life look, if I deliberately chose to […]
Great Idea? But… I Ain’t No Digital Marketing Specialist!
Hmmmm… I must admit that I have some doubts about this idea of “simplifying my marketing to its bare bones essentials” that I blogged about last week. Truth is, I’m not 100% confident it’s such a brilliant idea after all; for me to narrow-mindedly rely 100% on just the Rainmaker content marketing platform? I fear painting […]
Rainmaker Content Marketing Platform: Review (first year)
When I migrated my membership website from a self-hosted WordPress + WooCommerce concoction to the Rainmaker content marketing platform, I desperately wanted to escape the “plugin-updates-always-breaking-something” conundrum. Happily, I can declare that my switch to Rainmaker absolutely got rid of my frustrations. So far so good great! Secretly, I also had another, additional hope: to rely 100% on what the […]