Hmmmm… I must admit that I have some doubts about this idea of “simplifying my marketing to its bare bones essentials” that I blogged about last week.
Truth is, I’m not 100% confident it’s such a brilliant idea after all; for me to narrow-mindedly rely 100% on just the Rainmaker content marketing platform? I fear painting myself into a corner…
As was clear in my previous blog post, I’m no digital marketing specialist. Far from it in fact. Shamefully far.
Although I consider myself a minimalist – or rather an essentialist – I suffer as much (or perhaps even more) from “frivolius marketicus toolitis ad infinitum” as most other small business owners / solopreneurs.
I don’t want this to be a long, tedious walk in the desert, at high noon, with no more water to drink. Kinda like Blondie (Clint Eastwood) in The Good, the Bad and the Ugly.
Is this yet another one of my weird ideas? A dogmatic, perfectionist paradigm haphazardly adopted by a quirky guy from Denmark – the same country as film-maker, provocateur and overall weirdo Lars Von Trier – co-creator of the Dogme 95 manifesto that, in 1995, sparked a movement of movies being shot 100% hand-held, on location, zero props allowed, one audio track, no extra lighting apart from a single on-camera lamp… oh, and no color grading! All just “for the heck of it” ?
Really. Am I “that guy”? Do I have Nazi Dogme 95 DNA in me? Oh-mi-gawd!
(that clip is hilarious beyond belief btw. I can SO relate to Von Trier’s quirky logic and wry humor)
Is essentialist marketing a utopian vision: good in theory, yet naively less so in the real world?
Am I out of my mind? Is this… Madness?
If I decide to publically take on this challenge, I’d also have to share my monthly progress with you. Extremely anxiety provoking in itself! I’d rather walk naked around central Copenhagen wrapped in a blinking neon sign saying “I wanna be the next Ron Jeremy! I just need more belly. Please feed me!” (yes, that would be seriously embarrasing, wouldn’t it? Imagine then; how much I’d like to avoid sharing my stats publically, on a regular basis)
And what if I don’t succeed? Even more embarrasing. Like someone feeding me, then me having trouble… ehm… performing… 🙂
And what if I end up marketing even less… because… well… after all, I am limiting my marketing tool palette to just Rainmaker (as far as I can stretch it).?
But hey… What if it works out well? Or even… even better? Or even… even even EVEN better? You know… If I’m doing zero marketing now… it’s not like I can end up doing f.e. “minus 5” marketing 🙂 So as D:Ream sang in ’94: things can only get better 🙂
Hedging my “bets”, using too many content marketing tools hasn’t really taken me anywhere… So perhaps it is a good idea, after all…
Hmmm, but how do I accomplish this?
I need to find some kind of guidance! A yardstick, guidepost, lighthouse or someone with experience doing this… a real digital marketing specialist! Do you have any suggestions? I’m all ears! Please use the comments below!