A CoSchedule Review by a Happy Content Marketer

In this CoSchedule review, you’ll discover how CoSchedule can help you create better content – faster. It’s a complete content calendar, with tasks and projects, a powerful social scheduling tool a la Buffer, Hootsuite and Meet Edgar. And perhaps best of all: it’s 100% integrated with WordPress, so everything’s always right there, where you need it.

Ahhh… Content marketing and social media marketing: either you love it – or you hate it. Or somewhere in between. Me? Honestly I can sometimes feel overwhelmed by it. Hence I always strive to simplify it as much as possible. I even made it a challenge and shared the journey.

Truth is, I’m not a social media marketing genius. I need some hand-holding and structure. And I need to systematize and automate my social media marketing as much as possible.

Take for example promotion of my own content. I have the best intentions to share it relentlessly – but rarely remember to do so. Once a post’s been published, I’m onto new stuff – and forget promoting my existing content.

CoSchedule helps with that in two ways:

Before publishing your post, you can create and schedule all social shares for Twitter, Facebook, Instagram and Pinterest, directly inside your WordPress content editor. It becomes a natural part of your content creation workflow.

It’s also a better solution than Buffer and Hootsuite. They aren’t integrated in WordPress like CoSchedule is. It therefore enables you to automatically share your post the moment it’s published. Buffer and Hootsuite would have to do it via your RSS feed.

After your post has been published, CoSchedule’s smart ReQueue feature, intelligenty fills gaps in your social sharing calendar, with previous shares you’ve marked as ReQueue-able (so time-specific posts aren’t reshared). Very useful! For me, it means my social profiles don’t die whenever I’m in content creation mode for several days, which often makes me forget social media altogether.

How CoSchedule works its magic

In CoSchedule, everything revolves around your content. Social shares are connected to the content you’re working on. Likewise, tasks are connected to the content you’re working on. Consider each content piece a little mini-project, holding its tasks and social shares.

Attach notes & tasks to posts & pages

Adding tasks to content you’ve already published is wonderful too, when updating old posts. Simply add the tasks and schedule them for whenever you have time to do the updates.

A focused workflow for content creators

Content creation often follows a specific workflow. In simple terms, when creating a video, you first plan its content, then you shoot the footage, then edit it, then add effects, grading, titles, etc. Then you upload the video.

To simplify your life as a content creator, CoSchedule has a feature called Task Templates.

Task templates in CoSchedule are a huge time-saver.

As an example, you can have one named “Review blog post” and add all the needed tasks to it. When you’re about to start writing your next review, simply apply your “Review blog post” task template, and bam: all the tasks are added to your post/project.

This is great – not just for the sake of speed, but for consistency and making sure everything that needs to be done gets done. A checklist, so to speak.

Task templates also help you refine your content creation work flow, as you improve it from post to post, ending up with a task template that fits your workflow perfectly.

CoSchedule helps you plan realistically

Having all your tasks visible in the calendar helps you plan realistically. You’ll be keenly aware of everything you have on your plate.

Still, that’ll result in quite a few tasks on your content calendar, right? Just 1 weekly post with 10 corresponding tasks = 40 tasks in the Month view.

Have no fear! CoSchedule’s calendar has powerful filtering options.

And best of all: CoSchedule lets you SAVE your filters. Trello, one of the world’s most popular task/project management apps doesn’t let you save filters / searches – something I’ve missed a lot, when using Trello.

Relative due dates = easy rescheduling

In most task management apps (like f.e. Todoist or Asana) rescheduling a post (parent task) would mean manually rescheduling all 10 tasks.

Fortunately, that’s not the scenario with CoSchedule!

In CoSchedule, task due dates are relative to their parent project – i.e. the content piece. That’s truly AMAZING – and something SO frickin’ many task task/project management apps get totally wrong.

In CoSchedule, instead of “hard” due dates like Wednesday 25th, you specify X number of days the task needs to be done, before the content piece is planned published.

This means that tasks move along as you move the main content piece in the calendar. That’s smart – and the way it should be.

Why? Because you can easily move the main project/post to another day further out into the future – or even off the calendar (to the Drafts folder/sidebar) for future rescheduling.

Another thing I like about CoSchedule’s tasks, is that they’re visible in WordPress’ post editor. They’re right there where you need them. And when you get an idea for a post for a rough draft you’re working on, you can add a task to it, and be 100% sure you see it, next time you’re ready to work on that task. Brilliant!

Integrations – more than WordPress

In addition to its 100% integration with WordPress, CoSchedule also integrates neatly with:

• Google Docs
• Evernote
• Google Analytics
• Zapier
• Email Marketing (MailChimp, Campaign Monitor, Constant Contact)
  
• Google Calendar
  
• Bitly
• Webhooks
• + all your favorite social platforms: Twitter, Facebook (Profiles, Pages & Groups), Linkedin (Profile & Pages), Pinterest, Instagram, Google+

There’s also a Chrome Extension for easy sharing of sites you come across, while surfing the web. I hope they’ll do similar extensions for Safari and Firefox too.

The CoSchedule Headline Analyzer

To help you write catchy, click-worthy headlines, CoSchedule’s Headline Analyzer is built right into CoSchedule’s WordPress plugin, so it’s always there, right where you need it: in your WordPress post editor.

While I was a bit lukewarm/skeptical about it in my CoSchedule’s Headline Analyzer review, I do find it convenient to have at my fingertips, inside WordPress. Used as a rough guide, it’s a helpful tool.

Have you seen Thrive Headline Optimizer? It lets you easily A/B split-test your headlines, right from your WordPress editor.

CoSchedule vs… Who?

To my mind, there aren’t any direct CoSchedule competitors. There are some, like AgoraPulse, and there are a few content calendars out there, but none are as complete – yet simple – and tightly integrated with WordPress.

In spite of that, there are a few competitors we have to consider:

CoSchedule vs Buffer and Hootsuite

Social-sharing-wise, CoSchedule, Hootsuite and Buffer are all quite equal. All three have apps for your smartphone and extensions for your desktop browser.

Hootsuite does have the added benefit of being useful for keeping track of your mentions across social channels, particularly Twitter. Hootsuite’s busy UI has always made it impossible for me to love, though. And then there’s their everything-costs-extra billing scheme. Want a full analytics report? Pay up some more!

What Hootsuite lacks in looks, Buffer has aplenty. It looks amazing. Even better than CoSchedule. If Buffer was a horse though, it would be a special kind of pony. A one-trick kind of pony.

While I’m all for simplicity, CoSchedule lets me accomplish more, without it being a horse called Jack.

Don’t know Jack? You know: Jack-of-all-trades?

CoSchedule is featureful, without being a horse named Jack :o)

CoSchedule vs Meet Edgar

Another “somewhat CoSchedule competitor” is Meet Edgar.

Don’t know Edgar? He’s a SaaSsy dude who’ll help you schedule social shares – and automatically reshare it on autopilot.

Edgar is a fine chap, but CoSchedule’s smart ReQueue feature does what Meet Edgar does. On top of that, CoSchedule does a lot more, making it the more complete package.

CoSchedule is a more feature-rich tool than Meet Edgar – without doing too much.

Anything I’m not pleased with?

There are a few places where the CoSchedule UI suffers from what I’ve coined The Curse of Low Contrast. It’s a minor nuisance though.

What else? Hmmm… Gotta think… Hmmmmm…

… Not many issues I can think of, when it comes to CoSchedule. It’s become a part of my website and blogging workflow. If anything, I’d like the tasks to be viewable and editable in the iOS app. But that would require CoSchedule to create what’s essentially a task management iOS app, which isn’t something I’d expect them to take on. Would be a major undertaking, and most of us content creators are working on our laptops anyway.

Verdict on CoSchedule

If CoSchedule was a publically traded company, I’d seriously consider investing! I believe they’re on the right track, and truly get how content creators like you and me work – and more importantly: thrive, while we work.

Since they’re not on listed on NASDAQ – the best way to invest, is by putting it to work for you and your business. CoSchedule’s a tool that can potentially boost your content creation productivity quite a lot. Give it a try! There’s a 14 day free trial.

Finally, I’d like to know: which content calendars YOU have tried? Which one are you using now? And if none: how do you plan your content calendar?